There’s no magic formula behind JuegaFácil: it’s analytical discipline and years in the iGaming industry.
This page is in English for international recruiters and partners. The rest of JuegaFácil is in Spanish, built for a LATAM audience — leer en español.
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My Background
I spent over 5 years at Coolbet, moving through three roles: Customer Support, then Sportsbook Trader/Bookmaker running live and pre-match operations (using Genius Sports and Betradar, monitoring risk during events like the World Cup, Champions League, ATP and NBA), and finally Sportsbook Marketing Coordinator for LATAM, coordinating campaigns across Chile, Peru, Ecuador and Mexico with the CRM, Product, Trading and Creative teams, for over 2.4 million active players. That progression gave me a full view of the business: from how an odds line is built to how a player behaves and what drives a sports marketing campaign.
I hold a Sports Marketing certification from CONMEBOL and an iGaming Compliance certification. I’m currently in a career transition, looking for roles in Sportsbook Marketing, CRM & Retention, or Sports Analytics, ideally with LATAM-focused operators.
How the Model Works
JuegaFácil is a predictive model I built for the 2026 World Cup. The goal isn’t to «get everything right»: it’s identifying the most probable outcome in each match by combining hard data with the same analytical discipline I used monitoring markets and player behavior at Coolbet. It’s not a model running on its own: every pick goes through my own review before it’s published.
- H2H history: how the teams have matched up against each other, not just their general form.
- Probable lineups: injuries, rotations, and the real context of the match (friendly vs. knockout, what’s actually at stake for each team).
- Real odds vs. added value: I compare the market price against factors it doesn’t always price in well, like home advantage at altitude, difficult weather, or travel schedules.
This isn’t financial advice or a promise of easy money. It’s applied analysis, with clear rules and results that get logged match by match.
Why I Document Everything
I publish every pick before kickoff and leave the full track record visible (wins and losses) because transparency is the only real way to demonstrate analytical discipline. This project also doubles as my portfolio during my career transition.